7 Easy Ways To Dominate Social Media Marketing

social media listening tools

Within the world of social media, there are a number of tools available to help you achieve the list of outcomes just mentioned . In this guide, we’ll talk about 15 social media tracking tools you can incorporate on your team. Sysomos Heartbeat is a real-time social media monitoring and engagement platform that is designed to collect all relevant conversations happening online. The vendor’s value proposition is that this solution enables companies to track and measure activity around their brands and products.

Passive monitoring—censorship, is linked to more active monitoring where individuals are highlighted, their relationships and networks probed, threads pulled. That’s where social listening, which is proactive, comes in. Social listening allows brands to take those short-term interactions and build them to glean insights for a long-term strategy.

The 10 Top Social Media Tools Brands Are Using To Succeed In 2019

Looking into each competitor’s share of voice and content strategy can give you additional insights into their marketing efforts. If notice sales start to slow on a specific day of the week, social listening may point to a discount that competitors are running to win the competition. Both social listening and social media monitoring are critical for brands, and there’s not a totally black and white distinction between the two–it’s a spectrum spanning the two. Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Instagram, Facebook, LinkedIn, WordPress, Foursquare and Google+.

Learning how to follow trending topics is a social media must. Once you identify the trends, take advantage of them and create engaging social posts and tweets by utilizing top hashtags.

It looks at more than just social media, examining millions of posts each day from social media platforms, blogs, and news sites. It filters out irrelevant mentions and assigns sentiment to the mentions that interest you. provides AI-driven insights, covering many aspects of an enterprise’s activities.

What is better Hootsuite or Sprout Social?

Sprout Social is the clear winner
As for value, Hootsuite beats Sprout Social on practically every level from its free option to its lower cost per user. When it comes down to it, the question is whether features and user experience or pricing matter more to your business.

A social media management platform, like Hootsuite, is great for ensuring only the right people have the right access. ContentCal is a great visual tool to help solo freelancers, small business owners or agencies manage their social channels. A content calendar is central to ContentCal, giving you a ‘birdseye view’ of all the social posts going out across multiple channels.

You’d be surprised at the nifty ways in which people use the information they receive on social media. On a broader scale, social listening takes a macro look at how customers discuss your brand on social media. It gathers that data from social monitoring and customer interactions, and pools it to build a more comprehensive view of what customers are saying and how your brand can help. Useful social posts should make up about 80% of the content on your business’s social networking pages.

The above chart shows how effective social listening is when deciding in which direction to scale your business. Several examples within this article come from larger organizations, but that doesn’t mean small businesses can’t benefit from social listening. Sprout’s tools span this entire spectrum, including advanced listening. They also cover both engagement- and analytics-focused use cases.

However, the downside is that the reporting does not come cheap and can cost up to $50 per report and it changes per-module. To “listen”, businesses social media analytics use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in.

Tailwind provides a full set of tools for scheduling posts and monitoring the performance of your brand on Pinterest and Instagram. You can bulk upload by dragging and dropping images from your desktop. MeetEdgar is like an autopilot for your social media accounts. It does a lot of the heavy lifting for you and is compatible with Facebook, Twitter, LinkedIn, and Instagram. It includes the usual post scheduling features you’d expect to see in such a package, including the bulk importing of a series of cross-network updates.

  • Unfortunately, I cannot comment or reply to comments on instagram or facebook with Hootsuite.
  • Also I cannot load instagram or facebook feeds, only my own posts.
  • I became addicted to that from Tweetdeck – it is so user friendly and helpful and creates much better engagement and efficient use of my time.

For example, some are standalone monitoring tools while others have it as a feature within a social media management tool. Some gather individual social media mentions and messages while others analyze sets of social media content and trends. In general, social listening gives small businesses the tools they need to directly compete and beat out big brands on social media. In chapter two, we discussed how social listening is a spectrum, one that spans brand monitoring and marketing insights gained from deep social data.

BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment. That’s our list of the best social media monitoring tools for the coming year. Each of them has its own unique pros, so I do hope you’ve found one that’s a perfect fit for your use case and budget.

If so, unfortunately this is a restriction imposed by Facebook who owns Instagram. No 3rd party tools including Hootsuite, Sprout Social or Agorapulse can do any of those things anymore. So, as well as using a social media management tool, you’ll also need to use the mobile app from Instagram.

Listening For Small Business

The tool also analyzes impressions, mentions, and the times in which the most-relevant Tweets to your business are shared. Additionally, TweetReach helps you discover who your most impressionable social listening tools followers are so you can target them with your content. Monitor your team’s performance by measuring engagement and audience behavior with the reports and analytics tools.

If you have used any of them before, it’ll be great to hear your experience. One core benefit of social listening is that it takes and makes sense of millions of social media social messages.Synthesizing all that data requires good tools. All of the screenshots that you’ve seen up to this point come from within the Sprout platform.

A significant aspect of this is its social media monitoring and engagement software, emphasizing analytics and focused engagement. Sprout Social’s social listening feature works in much the same way as the Smart Inbox, and you can track mentions of your brand, your competitors, or selected keywords.

How much time does Gen Z spend on social media?

Generation Z
Gen Z is the first group in history that has never known a world without the Internet. Immersed in the online world since birth, Gen Z surpasses Millennials in daily activity on social media with 2 hours 55 minutes spent per day.

We did this to demonstrate what social listening looks like in practice as well as in theory. Let’s dive deeper into how each of Sprout’s social listening tools can help you keep a pulse on your brand, competition and industry.

Most Popular Social Networks Worldwide As Of July 2020, Ranked By Number Of Active Users

TweetReach measures the actual impact and implications of social media discussions. The weekly reports and the excellent team management facility can be very useful when there’s more than one person handling the social media accounts.

It’s thanks to that acquisition and the diligent work of our teams that we can now offer Sprout’s social media marketing and social listening tools within one single platform. The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy. Choosing the right tools for your social listening efforts can help boost your brand awareness, improve your influencer marketing process, and facilitate effective competitor analysis.

Put this number into context over a period of time and you’ll see which posts exactly led to new followers. Armed with this info, you can go on to create posts that replicate success so you don’t end up as an internet one-post wonder.